About The Company
Fierce N’ Feisty Chix is an apparel and lifestyle brand that represents women who have overcome adversity. From extreme motorsports athletes to stay at home moms, we know every woman is a Fierce N’ Feisty Chix.
FNF started with a clothing brand for women who ride the dunes, get dirty mudding, and compete in off-road motorsports. We are now creating an all inclusive community for women who have overcome adversity out of their control. Women are constantly faced with challenges that seem impossible to overcome. Yet at every opportunity we seem to pull through, to heal, and to accomplish extraordinary things.
We deliver a product that makes every woman feel liberated and empowered in their own skin and believe every woman is strong, independent, capable, and most of all Fierce N’ Feisty.
Jessica Sims, Founder
Women are constantly faced with challenges that seem impossible to overcome. Yet at every opportunity women seem to pull through, to heal, and to accomplish extraordinary things. While I did create Fierce N’ Feisty with UTV riding in mind, I want this business to become much more. I want to create an all inclusive community for women who have overcome adversity out of their control. I want to deliver a product that makes every girl, and woman feel liberated and empowered in their own skin. That’s why I wanted the name of the business to embody who I was and the challenges I’ve had to overcome. I believe every woman can identify with that because every woman has been through something that has made them who they are. They should feel strong, independent, capable, and most of all Fierce N’ Feisty.
Christopher “Dylan” Lueking
Creative Director/Consultant, Website Developer and Grapic Designer
Having a great idea for a business such as “Fierce N Feisty” and trying to develop that idea on a piece of paper, clothing, and website can seem like an overwhelming task. I am blessed to be apart of Jessica’s team in helping her make her dreams a reality. When Jessica shared her adversities in her life, it reminded me of my mothers story. I have personally seen how my mother was stripped of all confidence as a woman due to struggles while trying to raise two children. I promised my mother, I would be a man who treated women with the upmost respect. I personally owe everything I am today to the woman in my life. By watching the growth of this company I hope that we can inspire women of this world so when they represent “Fierce N Feisty”, they feel nothing but.
I have spent the last year understanding Jessica’s vision and ideas. With our team spirit we have developed a business that sells various products that when you wear or connect with our brand it inspires you to be “Fierce N Feisty”. This company would not be here today without women like Jessica inspiring other women to follow their dreams and aspirations.
Please share your story by tagging along on our website and social media platforms. We would love to hear what has made you “Fierce N Feisty”!